Crucial to the success of Loewe is the combination of high-tech, design, quality, and ease of use. The products are characterised by clean, precise and elegant shapes that retain their quality of finish throughout their lifetime, and which have already won more than 200 international design awards.
For over 90 years, Loewe has invented television, as we today know it. Throughout this time, they have kept their “Made in Germany” promise. The company’s development, production and service departments are still based in Kronach (Upper Franconia). With good reason: from here, they build long-term partnerships with their suppliers; their employees work there with huge dedication and take great pride in striving to meet the highest quality standards – and to continue to exceed them. They feel that they remain as young and dynamic as a start-up company: the desire for reinvention is what drives them.
This combination of innovation, expertise and unique experience gives Loewe the advantage when competing with the “big players” in the industry.